Advertisements and other marketing materials, whether developed for print, the broadcast media or electronic dissemination, are subject to a variety of regulatory constraints as to content, the use of specific words, and to whom certain materials are distributed.

There are several reasons why this is an area where outsourcing may be especially appropriate:

Cost – it may not make financial sense to maintain in-house staff dedicated to on-going marketing reviews

Effective Allocation of Limited In-House Compliance Resources – it will enable you to use your staff for other, higher-priority activities

Independence – it will eliminate internal business pressures

ICS will establish an efficient review process for marketing materials that ensures their compliance with applicable federal rules. ICS also assists clients in ensuring that credit offers are structured and marketed in compliance with fair lending and CRA requirements regarding target markets and product specifications.

• Ensuring that the content of advertisements (print, broadcast and electronic), letters and other materials complies with applicable regulations and standards (including Truth in Lending, Truth in Savings, Equal Credit Opportunity Act, Fair Housing Act, Federal Trade Commission, FFIEC, SEC and NASD rules)
• Reviewing credit card and other solicitations to ensure compliance with Fair Credit Reporting Act rules governing the use of credit reports and “pre-approved” offers
• Analyzing the intended distribution of credit and other offers, including the specific terms being offered, to ensure they satisfy applicable fair lending and CRA requirements regarding non-discrimination
• Ensuring proper records of advertising and other marketing materials are maintained on file as required by various rules

ICS will work with an institution's internal compliance, legal or marketing staff to establish a marketing review process that satisfies the institution's specific needs.